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About Us

Hia! Welcome to PLAYinc!

I'm Laura and I started PLAYinc (previously known as Sensory Toys UK) in November 2019 as Mum of our gorgeous boy Zac who has Angelman syndrome.  Zac has inspired us to offer affordable sensory toys to families just like ours, where budget is tight yet sensory toys often come with a hefty price tag. We are aiming to change this and offer great value sensory toys for high sensory input. Our son is now 9 years old and he is our Chief Tester, it can be difficult for him to focus so we need the toys to be multi-sensory, interesting, safe and to support engagement.


As a family business we are always open to ideas and would love any suggestions on what you'd like to see on our website. Please contact us at  with any suggestions.